Gamified Sustainability · Daily Missions · Collective Impact

THE
PLANET
NEEDS
YOU.

🌱🌿🌲🌍⚡🚲🐝🦋🌊☀️
Individual actions → Collective impact

One small act every day. Two minutes. Real, visible impact. The app that gets you off the screen — and into the real world.

See how it works ↓
2 min
Per Day
0 Guilt
All Action

HOW IT
WORKS

No doomscrolling. No feeds. One focused moment that connects you to millions.

01
★ Core USP
Everyone. Same mission. Every day.
Every user around the world receives the same single mission that morning. Whether you're in London, Lagos or Los Angeles — today's act is the same act. 2 to 5 minutes. Science-backed. Genuinely achievable. No excuses, no overwhelm.
🌍
One global mission, launched simultaneously — thousands of people in every country completing the same action on the same day. That's what turns individual acts into collective impact.
🔔
02
Swipe "I did it"
One satisfying swipe logs your action, earns XP, and adds your contribution to the global total. That's it. Done.
✅
03
Build your streak
Streaks, XP, badges, friends. Progress that motivates — not guilt that paralyses. Gamified so it's genuinely addictive.
🔥
04
★ Core USP
End-of-day: see what we did together
Every evening, a collective impact visual shows exactly what everyone achieved that day — kg of CO₂ avoided, litres of water saved, plastic kept out of oceans. Your two minutes, multiplied by thousands. Made visible. Made real.
🌍
05
Level up — Seedling to Planet Hero
Missions deepen in ambition as you grow. What starts as a daily habit becomes a way of life.
🏆
Daily Collective Impact — What it looks like
Today, 3,200 people cycled instead of driving
Every evening, users see a live visual of what the community achieved together. Not vague eco-points — real numbers, real equivalents, real proof that small acts add up.
Today's collective impact
🧴 Plastic avoided
🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴🧴
1,900 items
The Mission Structure

DAILY, WEEKLY
& MONTHLY
MISSIONS

Three tiers of challenge — from quick daily habits to bigger weekly commitments and month-long transformations.

Daily Mission
💡
Lights Out in Empty Rooms
Turn off every light in every empty room today. A simple habit — but if thousands do it daily, the numbers are staggering.
+10 XP · ~2 min
Weekly Mission
🚲
Cycle, Walk or Take Transit — One Journey You'd Usually Drive
Pick one trip you'd normally take by car this week and swap it. Bike, walk, bus or train. Log it and see the CO₂ your community collectively kept out of the air.
+75 XP · Track daily
Monthly Mission
♻️
Zero Single-Use Plastics — 30 Days
A full month refusing single-use plastic. Swap the bag, the bottle, the straw. Log your wins. See how much plastic your community collectively kept out of the ocean.
+400 XP · Community challenge
For Schools & Companies

COMPETE
WITH YOUR
SCHOOL
OR TEAM

ActApp isn't just personal. Schools can pit form groups against each other. Companies can challenge departments. Friendly competition makes the habit stick.

League tables, team streaks, and collective impact dashboards bring peer pressure to bear on the right things — for once.

🏫School leaderboards
Classes and year groups compete on streaks, XP and collective CO₂ saved. Teachers get a dashboard. Everyone gets bragging rights.
🏢Workplace challenges
Teams compete on sustainability. HR and ESG teams get impact reports. Colleagues motivate each other — the way they always do at work.
🌍Regional & national rankings
See how your school or city stacks up nationally. Then internationally. Real community pride — built on real action.
📊Impact reports for institutions
Schools and companies get quarterly impact reports showing exactly what their people achieved — perfect for ESG targets and sustainability pledges.
Why ActApp Exists

POWER
BACK TO
THE
PEOPLE

Individual actions
→ Collective impact

Most people know the planet is in trouble. But when governments and corporations hold all the cards, making a difference feels impossible. ActApp gives that power back.

Not through guilt or doom, but through daily moments of agency that add up to something real. The app that gets you off the screen and into the real world.

59% of young people feel extremely worried that climate change will destroy their future.
ActApp is the antidote — beating climate anxiety through action.

🧠Gamified so it's genuinely addictive
Built like the apps teens already love — but gets them into the real world instead of keeping them on the screen.
💥Turns helplessness into agency
Climate anxiety comes from feeling powerless. Every completed act is proof that you have power. Every collective visual is proof that together, we have enormous power.
📱Gets you off your phone
Two minutes in the morning, then you go live your life differently. Lights off. Bike to school. Real world action, digital accountability.
🌍Collective impact you can actually see
The end-of-day visual showing what your community achieved is the moment everything clicks. You're not small. You're part of something enormous.
The App

FOUR KEY
SCREENS

01
MISSION BRIEFING
Daily objective decrypted at 07:00. Biometric authentication. Your mission, should you choose to accept it.
02
OPERATIVE DOSSIER
Your personal profile. Mission successes, streak data, XP, and your Earthly Advocate's status — all in one command view.
03
GLOBAL DEBRIEF
Command center view. Tactical data nets over a 3D globe showing live collective impact from every operative worldwide.
04
RANKS & LEADERBOARDS
Comparative rankings for schools, regional cells, companies, and global standing. Friendly competition, real stakes.
Earthly Advocates

CHOOSE YOUR
ADVOCATE

Pick an endangered species. They thrive when you complete missions — and suffer when you don't. Your streak keeps them alive.

🐸
Titicaca Frog
🐬
Vaquita
🦜
Kakapo
🐱
Scottish Wildcat
🐦‍⬛
Regent Honeyeater
🕷️
Ladybird Spider

All 13 advocates are real critically endangered species. Your habits directly fund conservation storytelling.

Lisa Hoerning
Founder & CEO
Lisa
Hoerning
BA Politics & Geography · Exeter University
Lisa is a climate activist and youth leader in the climate and charity sector. She built the ActApp prototype while studying at Exeter University, driven by the conviction that the next generation deserves tools that make them feel empowered — not helpless.
A member of the beVisionneers: Mercedes-Benz Fellowship — a global programme for young people building solutions to the world's biggest challenges.
🏆 beVisioneers Pioneer Scholar 🚗 Mercedes-Benz Fellowship 🏅 Santander X Award 2026
"Beyond the numbers — the impact from this app will be felt by generations to come through the habits and attitudes we can develop. Citizens can reclaim their power, and with that their impact."
— Lisa Hoerning, Founder & CEO
✉️lisa@hoerning.co.uk
🔗linkedin.com/in/lisahoerning
Climate rally